Apple is the best company in the entire universe, and none of them is. The polite Cook turns an assortment of designs into a stack of attractive banknotes. Compared with Steve Jobs, Cook is more concerned about the welfare of employees. After he took office, Extending the maternity leave for pregnant women, Apple in the post-Jobs era, each employee can enjoy restricted stock. In addition, Cook also provided subsidies to NGO volunteers to renovate the building of the Apple headquarters, and at high-level meetings, he from Instead of rushing like a lord, they quietly sent a toilet plug to those who did not meet their performance goals. This close-to-door CEO’s approach makes the company’s headquarters staff, overseas employees, and even key suppliers. The rain is sticking. In the past five years, more and more employees have become prosperous due to Apple and embarked on a road to “a seemingly changing world”.
However, it is undeniable fact that Apple has seen a small-scale departure in the last two years. On the one hand, it has become a matter of course because its organization has increased three-fold, and the number of people leaving the company has increased. On the other hand, Apple under Cook ruled With a high-speed, profitable machine, those who have feelings and ideal genius will never endure such a culture. In addition, employees who have been baptized by Apple, in the job market, have become all-too-unique and human-oriented. Full of fear, full of curiosity. After completing the basic capital accumulation, they have enough reason to explore the unknown.
Withdraw from the countryside, Apple employees are always on the road
In all fairness, Cook made significant progress in improving employee benefits, but the most important reason why they called it “significant” is that their starting point in this area is too low. According to Steve Jobs emails revealed by foreign media, the helper and fellow companies did not cut corners, and jointly lowered the cost of employment, canceled the employee vacation system, he was hot-tempered, the working environment was efficient and full of pressure. The staff did not even dare to join him. Take the elevator, but Jobs’s fascination is in his yearning for technology and relentless pursuit of art. This kind of atmosphere is able to unite a large number of technical and artistic sons of heavenly election. These people have gained enough respect in the era of Jobs. And bonuses, but it is also a clear flow of the tide of the departure of Apple today.
In the Cook era, Apple’s organization became large and bloated. In order to cope with the increasingly complex supply chain, Cook’s welfare scales began to tilt heavily toward retailers and supply chain managers. This caused subtle changes in the mentality of some top-notch technical personnel. In addition, Apple’s innovation was gradually weak, resulting in These people sprouted back, and their departure added to Apple’s dependence on supply chain management. In the end, the company changed from a technologically innovative enterprise to a capital enterprise that valued supply chain management more. In addition, because the iPhone has always been an important pillar of Apple’s revenue, making other products suffer from the cold, the entire team’s energy is also struggling to cope with the huge capacity of smart phones, some technical personnel, and even ask to go to Apple retail stores to help promote the iPhone7 The author once brainwashed the honey sauce picture. Did they have to pour water on the latest mobile phone or throw it from the second floor, and then arrange a big truck to pass by? Even if the iPhone’s own team is full of more and more hierarchical concepts, the native Americans are naturally the first, followed by the Indian executives, then the middle layer of Singapore and Malaysia, and finally active in the business trip, will always be Those yellow-skinned Asians, such a bloated organization is almost a classic form of officialdom, the efficiency and internal consumption problems are deteriorating.
Shen Yun is always happening gradually. This began with Cook’s personal traits and the inevitable natural trajectory of giant companies. Under this background, more and more ordinary people began to join Apple. These people are no longer sly geniuses. Instead, they must be cautious and fearful of mistakes. In order to obtain more profits, Cook has continuously asked suppliers to lower their prices. Taiwan’s media have repeatedly reported that suppliers each year receive requests for bargaining prices from Apple. The attitude is arrogant and unprecedented, and bloodthirsty is almost never stopped. Obviously, the game of interest is very complicated, just like the complex political struggle. Dispatch workers are the soldiers who are the easiest to die in this fight. They have to be stationed inside the supplier all year round to get their negotiating capital. There are more than 700 suppliers for Apple. These dispatchers not only want to become experts in Hong Kong, but also spend a lot of life on planes and trains. What’s even more difficult is that the goals they receive are often inconsistent. The stupid goal of logic can only be swallowed hard. If you stay in this state for a long time, it is easy to collapse. Smart people can only leave before they collapse.
In terms of general logic, the top and bottom employees of the pyramid are unstable. The former left because they were curious about the future, while the latter left because they couldn’t see the future. Apple’s departure is precisely from these two types. People who make up high-level or top-level technicians are naturally re-employed and even get richer income and respect from start-ups. The general supply chain managers are also different from the bottom-level staff of other companies. They have seen countless In the big scene, a random report affects the work of hundreds of millions of assets and millions of people. These people are middle-level cadres that many small and medium-sized enterprises aspire to.
People-oriented, Apple relies on employees to change the world
In the era of Jobs, Apple put forward the great slogan of “being born and changing the world.” For a long time, people only paid attention to how Apple products changed the world. For example, the iPhone gave birth to the mobile Internet, and Uber/WeChat/payment/Taobao can achieve tremendous development. The work, social, and entertainment patterns have also changed dramatically. In addition, Apple’s ecosystem, quality awareness, quality lines, and hunger marketing have severely changed the traditional electronic industry chain. Billions of people have benefited from this. It is said that the iPhone/iPad has changed the world and there is nothing wrong with it. It is not accurate. In fact, changing the world can only be done by the “human” itself.
The author has a wish: I hope that companies can become the main base for training and exporting talents. In fact, to create better, more powerful, and more powerful human beings is more socially meaningful than a stunning mobile phone. Of course, this kind of thinking is somewhat naive. At least according to the current level of productivity, there is no way to achieve it. However, such a demanding mash-up of products, such as Apple, has unconsciously led to the birth of a large number of high-end talent, and today’s departure. The tide can also be understood as a talent transfer with good social significance. According to foreign media reports, electric vehicle manufacturer Tesla announced that it has hired Ratner as the vice president of the automatic driving software R&D department. Prior to this, Rattner spent 11 years working at Apple, developed the Swift language, and promoted it to external developers. His arrival will not only bring a solid experience in software development, but also to familiar external developers. The new platform, as well as some of the core designers in the Harvey team, joined other companies with their own concept of excellence. As you can see, more and more products show an apple-like sense of art. As for the bottom line, some supply chain managers are also very useful. After serving as a middle layer in a start-up, they are bound to use Apple’s management tools to reshape their companies. Those meticulous process management, and those looming craftsmanship, The kind of hard-working and persistent work attitude will be spread all over the world through these scattered “small talents”.
Apple’s products have changed the world blatantly, and Apple’s employees have changed their world silently. As mentioned above, from this point of view, the current wave of departure is more like a talented person with a good social output. The author hopes that more and more companies can pay attention to the training of employees. After all, we have spent our lives in poverty. The most important goal is to reshape the human self.